Nigel Parsons - Product Designer

I lead design on products people depend on, across telecoms, fintech and cybersecurity, from machine-learning tools to consumer journeys. Principal at Bravura, now at giffgaff, where I’ve led the eSIM activation redesign across web and app and the phone purchase journey, and started the design system giffgaff’s rebrand now runs on.

giffgaff

Building giffgaff's eSIM activation journey, and nearly doubling activation

Bravura Solutions

Designing the human-in-the-loop for a B2B machine-learning product in financial services

giffgaff

Cutting clicks on giffgaff’s phone pages by 31%, and starting the design system behind its rebrand

HEAL Security

Building a new SaaS application from scratch for a Silicon Valley start-up

Elsevier

Rebuilding trust in a mandated platform, starting with the first real measure of how users felt