Nigel Parsons - Product Designer

I lead design on products people depend on, across telecoms, fintech, cybersecurity and retail. Principal at Bravura, now at giffgaff, where I've led the eSIM activation redesign across web and app and the phone purchase journey; I'm championing the design system behind both.

giffgaff

Building giffgaff's eSIM activation journey, and nearly doubling activation

HEAL Security

Building a new SaaS application from scratch for a Silicon Valley start-up

Elsevier

Rebuilding trust in a mandated platform, starting with the first real measure of how users felt

John Lewis Partnership

Redesigning the John Lewis homepage, supporting strategic business goals

Bravura Solutions

Designing the human-in-the-loop interface that trained an AI classification engine